PLAYBOOK: SHAPE UP YOUR STORIES IN SIXTY SECONDS
SHORT Blog Post
The short blog post is a minimalist's dream and a marketer's secret weapon. Understand the goal, learn the strategy, nail the creative, and your short blog posts become a cornerstone of your marketing success.
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THE GOAL
Connect with your audience, spark immediate action, reinforce your brand, and drive website traffic with bite-sized insights under 500 words.
THE STRATEGY
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DO
Say something worth saying—stick to one clear, impactful message that fires up your audience.
Lead them somewhere—use a strong CTA to direct their energy. Every word should work towards guiding your reader to take action.
Write with purpose—every sentence should serve the overall goal of the post. If it doesn't, cut it.
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DON't
Don't overdo it—keep it lean, mean, and clean. A short blog post isn’t a short version of a long post; it’s a distilled essence.
Don't let SEO take over—your story comes first. SEO should enhance your message, not dilute it.
Don't forget the human element—a short blog post works best if it feels like a short story or conversation, not a lecture. Engage, don’t preach.
THE Creative Essentials
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DO
Start with a hook—make them stop and pay attention. A great first line is like a handshake—it sets the tone for the entire interaction.
Speak in your brand voice—your brand’s identity depends on it. Consistency in voice builds trust and familiarity with your audience.
Move your readers—A well-crafted short blog post doesn’t just communicate—it resonates.
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DON'T
Don't veer off-course—stay locked on your key message. In a short blog post, there’s no room for detours.
Don't miss the chance to tell a story—sales pitches fade, stories stick. Even in short form, there’s room for narrative.
Don't ignore readability—a short post should be easy on the eyes and mind. Use clear and concise language to keep the flow smooth and engaging.
Connect with your audience, spark immediate action, reinforce your brand, and drive website traffic with bite-sized insights under 500 words.