PLAYBOOK: SHAPE UP YOUR STORIES IN SIXTY SECONDS
MEDIUM Blog Post
A medium blog post is a focused message that educates, entertains, and inspires action. It strikes the right balance between storytelling and SEO, keeping your readers engaged while driving traffic. It’s where your brand’s voice can dig deeper, inform, and connect on a meaningful level.
-
THE GOAL
Inform your audience, build authority, and keep engagement steady with blog posts that run between 500 and 1,000 words. A well-crafted medium blog post positions your brand as a trusted voice in the conversation.
THE STRATEGY
-
DO
Go deeper—add detail where it counts. Use this space to answer the questions your audience didn’t know they had.
Include a CTA—guide readers to the next step, whether that’s more content or a purchase. Every post should have a clear goal.
Keep the flow—make sure each point leads naturally to the next. A well-structured narrative keeps readers hooked.
-
DON't
Don't get lost in the details—stay focused. Details should enrich, not overwhelm.
Don't let SEO take over—your story comes first. SEO supports, but it shouldn’t drive the content.
Don't waste time—be concise and purposeful. Every word should pull its weight, or it’s dead weight.
THE Creative Essentials
-
DO
Start strong—grab attention with an engaging intro. Your opening lines should pull readers in.
Be authentic—let your brand’s voice shine. Authenticity builds trust and connection.
Use subheadings and visuals—break up the text to keep it digestible. Structure and visuals keep readers engaged.
-
DON'T
Don't wander off-course—stick to your story. Every line should contribute to your main message.
Don't ignore your audience’s interests and values—speak directly to what matters to them.
Don't overdo the jargon—keep it clear and accessible. Simplicity wins.
Inform your audience, build authority, and keep engagement steady with blog posts that run between 500 and 1,000 words. A well-crafted medium blog post positions your brand as a trusted voice in the conversation.