PLAYBOOK: SHAPE UP YOUR STORIES IN SIXTY SECONDS
LONG Blog Post
A long blog post gives you the room to really dig in and explore a topic, establishing yourself as an authority while delivering serious value. Perfect for diving into complex subjects that require detailed discussion, in-depth analysis, or a compelling narrative.
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THE GOAL
Educate, engage, and assert your expertise with detailed blog posts up to 2,000 words. A well-crafted long blog post transforms the reader’s understanding of the topic.
THE STRATEGY
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DO
Dive deep—explore your topic thoroughly, providing insights and value that keep readers coming back. Think of your post as a go-to resource.
Use a strong CTA—guide readers to the next step, whether it’s subscribing, sharing, or making a purchase. Every post should drive action.
Organize your content—break up the text with subheadings, bullet points, and lists. Make complex information easy to digest.
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DON't
Don't lose focus—stick to your core message, even as you dive into the details. Every section should reinforce your main point.
Don't overdo SEO—let the story flow naturally. Keywords should fit seamlessly, with SEO supporting the content, not overpowering it.
Don't overwhelm with information—balance detail with clarity. Be selective about what to include to keep your message sharp.
THE Creative Essentials
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DO
Start strong—grab attention right away with a compelling hook. Your opening should make readers want to stick around.
Keep your voice consistent—your brand’s tone should be strong and clear throughout the post. Consistency builds credibility and trust.
Engage with storytelling—use anecdotes, case studies, or examples to make your content relatable and memorable. A good story keeps readers invested.
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DON'T
Don't wander off-topic—stay focused to keep readers engaged. Avoid tangents that distract from your main message.
Don't sacrifice readability—make sure your post is engaging and easy to read, even at length. Use visuals and formatting to maintain interest.
Don't neglect the conclusion—end with a strong closing that reinforces your message and prompts action. Tie everything together and leave a lasting impression.
Educate, engage, and assert your expertise with detailed blog posts up to 2,000 words. A well-crafted long blog post transforms the reader’s understanding of the topic.