PLAYBOOK: SHAPE UP YOUR STORIES IN SIXTY SECONDS
ONE-PAGE WEBSITE
A one-page website is your brand’s entire narrative in a single, well-structured page. It needs to grab attention, communicate value, and lead visitors through a seamless journey without losing focus or overwhelming them.
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THE GOAL
Quickly communicate who you are, what you do, and why visitors should care—all on a single page. The goal is to maintain clarity while guiding your visitors toward a clear action.
THE STRATEGY
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DO
Focus on essentials—Trim the fat and distill your message to the most critical points. Use impactful language to quickly communicate your core offering.
Use visual hierarchy—Bold headlines, clean sections, and strong visuals should guide visitors naturally through your page. A well-structured layout encourages easy scanning and keeps users engaged.
Drive toward action—Every section should nudge visitors closer to a specific action—whether it’s making a purchase, signing up, or learning more. Keep your CTAs clear and compelling.
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DON't
Don’t overwhelm with options—Keep the navigation simple. Too many choices can confuse users. A one-page site works best when it’s streamlined and linear.
Don’t forget your target audience—Write copy that speaks directly to your ideal visitors. Generic messaging dilutes your impact.
Don’t clutter with excess information—Leave out anything that isn’t essential to the user’s journey. You only have one page, so every word and image needs to count.
THE Creative Essentials
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DO
Tell a story—Even in a single page, storytelling matters. Guide visitors through a journey that explains the problem you solve, how you solve it, and why you’re the best option.
Create a seamless flow—Arrange your sections logically. The visitor’s journey should feel smooth and intuitive, with transitions between sections that make sense.
Make your CTAs bold—Place clear, prominent calls to action throughout the page. Don’t be shy about telling visitors exactly what you want them to do next.
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DON'T
Don’t ignore mobile—Make sure your design looks and functions flawlessly on mobile devices. A significant portion of traffic will come from mobile users.
Don’t forget the “why”—Every statement should reinforce why a visitor should care. How does your service or product benefit them? Why are you the right choice?
Don’t over-complicate the design—Simplicity is key. The cleaner your design, the easier it is for visitors to stay focused on your message.
Communicate who you are, what you do, and why visitors should care—all on a single page. The goal is to maintain clarity while guiding your visitors toward a clear action.