playbook: SHAPE UP YOUR STORIES IN SIXTY SECONDS
PROJECT PAGE
A project page is where you demonstrate your expertise by giving potential clients a backstage pass to your show. Every detail matters, every word should pull them in, and every sentence needs to tell a story. Done right, it’s a narrative that builds trust and drives engagement.
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THE GOAL
Establish credibility and attract new clients with detailed project pages that spotlight your skills and showcase your work. Each page should stand as proof of your ability to deliver, laying the groundwork for future collaborations.
THE STRATEGY
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DO
Set the scene with the challenge—start with the problem your client was facing. Context is everything; it shows you understand the stakes.
Show how you solved it—break down your approach, strategy, and the tools you used. This is where your expertise shines.
Prove your impact—back it up with metrics, testimonials, and visuals. Results are what potential clients are really looking for.
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DON't
Don't drown them in jargon—keep it clear and engaging. You’re here to inform, not confuse.
Don't turn it into a dry manual or hard sell—tell a story that resonates. Stories stick; sales pitches don’t.
Don't skimp on personality—bring the project to life with a compelling narrative.
THE Creative Essentials
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DO
Use strong visuals—images, videos, infographics—whatever helps tell the story better. Visuals not only break up the text but also make your work more memorable.
Keep it consistent—each project page should follow a similar format. Consistency builds trust and makes it easier for visitors to navigate.
Break down the process—give a brief overview of the steps you took to achieve the final result. This transparency builds trust and showcases your methodical approach.
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DON'T
Don't be vague—specifics are what set you apart. Detail your successes to highlight your expertise.
Don't forget the CTA—make sure each project page leads to the next step, whether that’s reaching out or exploring more of your services.
Don't neglect mobile users—your project pages need to look great and be easy to navigate on all devices. A strong project page should be just as impressive on mobile as it is on desktop.
Build credibility and attract new clients with detailed project pages that highlight your skills and showcase your work.