PLAYBOOK: SHAPE UP YOUR STORIES IN SIXTY SECONDS
LANDING PAGE
Your landing page is like the neon sign on a slick storefront. It’s where people land after clicking on one of your online marketing pitches, and it’s got one job: convert. A well-crafted landing page doesn’t just catch the eye—it guides it straight to the action you want.
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THE GOAL
A landing page is where interest meets intent. Drive conversions with landing pages that turn curious visitors into committed clients.
THE STRATEGY
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DO
Stay laser-focused—whether you’re after leads, sales, or event sign-ups, stick to one goal. A clear message keeps visitors on the path.
Make the CTA pop—your call to action should be bold and irresistible. It’s the tipping point that turns a visitor into a customer.
Build trust fast—throw in testimonials, badges, or guarantees to establish credibility right away. Trust is crucial, especially with new visitors.
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DON't
Don't overwhelm with info—keep it tight and relevant. Too much detail can distract and derail your goal.
Don't add distractions—skip the extra links or navigation that might pull focus from your CTA. Fewer options mean a higher chance they’ll pick the right one.
Don't ignore load time—a slow landing page loses visitors. Keep it fast to keep them hooked.
THE Creative Essentials
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DO
Start with a knockout headline—grab attention with a headline that highlights benefits. It’s your first shot at hooking them, so make it count.
Use visual hierarchy—guide their eyes naturally through the page, straight to the CTA. Good design keeps them on track and ready to act.
Add social proof—highlight real user experiences or client logos to boost credibility and reinforce your offer.
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DON'T
Don't forget mobile users—make sure your landing page is mobile-friendly. A huge chunk of your audience will be checking it out on their phones.
Don't be vague about value—clearly spell out what your product or service delivers. Specific benefits make your offer more appealing.
Don't ignore the analytics—track how your landing page performs and use the data to tweak and improve. What works best might surprise you, so don’t just set it and forget it.
Grab attention, drive conversions, and get results with focused landing pages that turn curious visitors into committed clients.