PLAYBOOK: SHAPE UP IN SIXTY SECONDS
SERVICE PAGE
A service page is your brand’s moment to communicate what you do, how you do it, and why you’re the best at it. Every service page should make your offerings crystal clear, ensuring your prospects understand the value you bring.
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THE GOAL
Ensure your visitors know exactly what you offer, feel connected to your brand, and are nudged toward taking the next step. Whether your goal is generating leads, booking calls, or securing purchases, each service page is designed to build trust and inspire action.
THE STRATEGY
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DO
Make it clear, make it clean—Present each service with a headline that stands out and a brief, compelling description that gets straight to the point. Every visitor should immediately understand what you offer and how it benefits them.
Show how it helps—Instead of just listing features, explain the benefits and value your service provides. This shifts the focus from what you do to why it matters for your client.
Add a call to action—Every service page needs to guide visitors to the next step. Whether it’s booking a consultation, learning more, or placing an order, end each page with a clear, persuasive CTA.
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DON't
Overload with info—Keep the copy concise and to the point. Too much information can overwhelm or confuse visitors, driving them away. Focus on the essentials.
Be generic—Avoid using vague terms. Be specific about what makes your services unique. Personalize the language to speak directly to your target audience’s needs and desires.
THE Creative Essentials
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DO
Lead with clarity—A strong headline and clean structure help users navigate your service page easily. Highlight each service’s unique strengths and keep your tone conversational yet professional.
Incorporate visuals—Images, graphics, or videos enhance the service page, making it more engaging. Show off your work or the outcomes your services can achieve.
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DON'T
Neglect SEO—Incorporate relevant keywords without sacrificing readability. A balance between optimized content and conversational language boosts your service page’s search ranking and engagement.
Don’t Assume One Size Fits All—What works for one service or audience may not resonate with another. Tailor each service page to speak directly to its target audience. Personalizing the tone, and calls to action ensures that each page engages the right people.
Ensure your visitors know exactly what you offer, feel connected to your brand, and are nudged toward taking the next step.