PLAYBOOK: SHAPE UP IN SIXTY SECONDS
PREMIUM JOB AD
A premium job ad goes beyond the basics, creating a compelling narrative about your company, the role, and why the best in the business should want to join your team, even if they aren’t actively looking.
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THE GOAL
Connect with top talent, showcase your brand’s appeal, and fill key roles with premium job ads that grab the attention of high-caliber candidates. Your goal is to stand out in a crowded job market and draw in professionals who align with your company’s vision and values.
THE STRATEGY
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DO
Elevate the brand—Weave your company’s mission, values, and culture into the ad to attract candidates who vibe with your vision. Your brand’s identity should shine through every word.
Showcase exclusivity—Highlight unique benefits, career growth opportunities, and the innovative nature of the role to catch the eye of high-caliber professionals. Make it clear why this role is special and why top talent should be interested.
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DON't
Don't be generic—Skip the cookie-cutter job descriptions. Tailor the ad to speak directly to the kind of candidate you’re after. Specificity helps you connect with the right talent and makes the role more attractive.
Don't overlook the candidate experience—Emphasize what makes your company a great place to work and why this role is a career game-changer. Top candidates are looking for roles that will advance their careers, so highlight what makes this opportunity exceptional.
THE Creative Essentials
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DO
Craft an engaging opening—Grab their attention in the first few sentences—make it clear why this opportunity stands out. Your opening should hook the reader and compel them to keep reading.
Showcase the company culture—Weave in elements of your company’s values and culture to attract candidates who align with your vision. A strong cultural fit is crucial for long-term success.
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DON'T
Don't underplay your strengths—Be bold in highlighting what sets your company apart and why top talent should choose you. Don’t be shy about showcasing your company’s achievements, perks, and unique offerings.
Don't forget to include a compelling CTA—Encourage the best candidates to take the first step, whether that’s applying or reaching out for more info. A strong call to action drives engagement and increases application rates.
Don't craft a creative job title—‘Marketing Hero’? No. ‘Creative Director’? Yes. SEO matters. Google Jobs matters. Make sure your title is descriptive and speaks to your target audience, so it’s easy to find in searches. Then, make your distinct brand voice heard in the ad itself.
Connect with top talent, showcase your brand’s appeal, and fill key roles with premium job ads that grab the attention of high-caliber candidates.