PLAYBOOK: SHAPE UP YOUR STORIES IN SIXTY SECONDS
ABOUT US PAGE
The About Us page is where your brand’s story comes to life and connects with your audience on a deeper level. Crafting a compelling About Us page is all about blending storytelling with strategic messaging to create a narrative that moves the right people.
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THE GOAL
Build trust, showcase your expertise, and highlight what makes you different with an About Us page that tells your brand’s story loud and clear. This page should inform, inspire confidence, and spark a connection.
THE STRATEGY
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DO
Share your brand’s origin—tell the story of how your brand started and what drives it forward. Your origin story is the foundation of your brand identity.
Highlight your reason for existence—make it clear what your brand stands for and why people should care. Your mission and values should shine through.
Share your unique approach—emphasize what makes your brand’s way of doing things different or better than the competition. Showcase your distinct perspective and methodologies that set you apart.
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DON't
Don't be too formal—let your brand’s personality come through to create a real connection. Authenticity beats corporate speak any day.
Don't skip the human element—put faces to your brand with stories about the people behind it. Humanize your brand with real stories and real people.
Don't make it all about you—balance your story with how it impacts your audience. Show how your journey benefits them.
THE Creative Essentials
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DO
Use engaging visuals—photos, videos, or infographics that add depth to your story. Visuals can make your narrative more relatable and memorable.
Keep it concise but meaningful—every word should contribute to your brand’s story. Quality over quantity keeps readers interested.
Incorporate testimonials or quotes—customer or employee testimonials that reflect your brand’s values and impact add authenticity.
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DON'T
Don't overload with jargon—keep it simple and relatable. Your story should be easy to understand and connect with, no matter who’s reading.
Don't forget the call to action—guide visitors to explore more or get in touch after learning about your brand. Whether it’s linking to services or a contact form, point them to the next step.
Don't leave out future goals—mention where your brand is headed. A look to the future can build confidence and intrigue.
Build trust, highlight your expertise, and show what sets you apart with an About Us page that tells your brand’s story loud and clear.