PLAYBOOK: SHAPE UP YOUR STORIES IN SIXTY SECONDS
STANDARD JOB AD
A job ad is the first step in attracting talent to your team. With the right strategy, you can create a compelling and clear listing that draws in candidates who align with your company’s vision and culture and are the right fit for your team.
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THE GOAL
Attract qualified candidates, fill your positions, and clearly communicate job requirements with a standard job ad that inspires the right people to apply.
THE STRATEGY
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DO
Be clear and specific—Define the role, the required skills, and what success looks like in this position. Clarity helps attract candidates who are truly qualified and interested in the role.
Highlight benefits—Show what makes your company and this role appealing—career growth, culture, and benefits. Let candidates know why they should want to work with you.
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DON't
Don't be vague about value—Steer clear of ambiguous terms that can leave candidates confused or in the dark about the job or their salary. Clear, precise language attracts the right candidates.
Don't overload with details—Keep it concise and focused on the most important aspects of the job. Too much information can overwhelm candidates and distract from the key points.
THE Creative Essentials
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DO
Craft an engaging summary—Hook the reader in the first few sentences, giving them a reason to keep reading and apply. Your summary should make the role sound exciting and worthwhile.
Showcase the company culture—Weave in elements of your company’s values and culture to attract candidates who align with your vision. Cultural fit is just as important as skillset.
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DON'T
Don't craft a creative job title—‘Marketing Hero’? No. ‘Creative Director’? Yes. SEO matters. Google Jobs matters. Make sure your title is descriptive and speaks to your target audience, so it’s easy to find in searches. Then, make your distinct brand voice heard in the ad itself.
Don't forget a clear call to action—Encourage candidates to apply or reach out for more info. A clear and compelling CTA guides candidates on the next steps and increases application rates.
Attract qualified candidates, fill your positions, and clearly communicate job requirements with a well-crafted standard job ad.