PLAYBOOK: SHAPE UP YOUR STORIES IN SIXTY SECONDS
Career Page
A career page is where you communicate your company’s values, culture, and opportunities in a way that excites and engages potential candidates. It’s a window into what it’s like to work at your company and why people should want to join your team.
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THE GOAL
Showcase company culture, highlight job openings, connect with potential candidates on a personal level, and drive applications with a career page that shows what it’s like to work at your company. The goal is to create a compelling narrative that attracts the right talent.
THE STRATEGY
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DO
Highlight company culture—Show off what makes your workplace unique—from values to work environment—to attract candidates who fit your vision. Your culture is your brand’s personality, and it should be evident in every part of your career page.
List benefits and perks—Be upfront about the advantages of working with you, including benefits, growth opportunities, and perks. Transparency about what you offer helps attract candidates who are looking for more than just a paycheck.
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DON't
Don't overlook the candidate experience—Make sure the application process is simple, mobile-friendly, and engaging. A smooth, user-friendly process reflects well on your company and keeps candidates from dropping out.
Don't use generic descriptions—Avoid vague job descriptions. Be specific about roles and responsibilities to attract the right candidates. Clear, detailed descriptions help candidates see where they fit and what’s expected of them.
THE Creative Essentials
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DO
Use employee quotes—Real quotes from current employees add authenticity and attract like-minded individuals. Hearing from the people who already work for you can be a powerful tool in showcasing your company’s culture.
Add interactive elements—Include features like FAQs, chatbots, or a “Day in the Life” video to engage candidates and answer their questions in real-time. Interactive elements make your career page more dynamic and informative.
Incorporate visuals—High-quality images or videos of your team, workspace, and events can bring your company culture to life. Visuals help candidates picture themselves as part of your team.
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DON'T
Don't ignore SEO—Optimize job listings and content with relevant keywords to boost visibility. SEO helps ensure that your job openings reach the right audience.
Don't overwhelm with information—Keep the content concise and focused on what matters most to potential candidates. Too much information can be overwhelming and may dilute your message.
Showcase company culture, highlight job openings, connect with potential candidates on a personal level, and drive applications with a career page that shows what it’s like to work at your company.