PLAYBOOK: SHAPE UP YOUR STORIES IN SIXTY SECONDS
Career Page STORY
Career page stories are the narratives that bring your brand and career page to life through the eyes of your employees. These stories turn a list of job openings into a compelling invitation to join a vibrant community.
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THE GOAL
Optimize your brand and career page by showcasing your culture through real experiences and moments that resonate with potential hires. The aim is to create connections that go beyond job descriptions and engage candidates on a personal level.
THE STRATEGY
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DO
Focus on authenticity—Share genuine stories that reflect your company’s values and culture. Employee experiences, major milestones, or challenges overcome can offer valuable insights to candidates. Authenticity builds trust and helps candidates see the real people behind the brand.
Highlight diversity—Showcase a variety of stories from different roles, departments, and backgrounds to reflect the inclusivity and diversity of your workplace. Diverse stories resonate with a wider range of candidates and show your commitment to an inclusive environment.
Spotlight growth—Use stories to highlight career growth within the company, showing how employees have advanced or how the company has evolved. These stories can inspire candidates who are looking for a place where they can grow professionally.
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DON't
Don't make it too formal—Keep the tone relatable and engaging—ditch the corporate jargon. Candidates want to hear real voices and experiences, not polished corporate speak.
Don't overlook the candidate’s perspective—Make sure the stories address potential questions candidates might have about working with your company. Think about what candidates want to know and tailor your stories to answer those questions.
THE Creative Essentials
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DO
Use multi-media—Incorporate videos, photos, or podcasts to make the stories more engaging and appealing. Multimedia content can bring stories to life and make them more memorable.
Keep it relatable—Write in a conversational tone, so readers can easily connect with the experiences shared. The more relatable the story, the more likely candidates will see themselves as part of your team.
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DON'T
Don't overwhelm with details—Keep the stories concise and focused, making them easy to read and digest. Short, impactful stories are more effective than long, detailed accounts.
Don't forget a call-to-action—End each story with a prompt that encourages readers to learn more, apply for a position, or connect with your company. Every story should guide the reader towards the next step in their journey with your brand.
Showcase your culture through real experiences and moments that resonate with potential hires. The aim is to create connections that go beyond job descriptions and engage candidates on a personal level.