PLAYBOOK: SHAPE UP YOUR STORIES IN SIXTY SECONDS
EMAIL CAMPAIGN
An email campaign is a strategic series of emails designed to nail a core marketing goal—whether it’s nurturing leads, promoting a product, or driving engagement. Each email builds on the last, guiding your audience toward a specific action. The Biarritz Email Campaign service includes 3 emails. Don’t need much? Don’t buy much. Need more? Go for it.
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THE GOAL
Increase conversions, nurture leads, and boost brand loyalty with a sequence of emails that cut through the noise. A well-executed email campaign creates a journey that leads to meaningful action.
THE STRATEGY
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DO
Segment your audience—Tailor your campaign to specific groups for maximum impact. Different segments may respond better to different messages, so make sure your emails speak directly to each group’s needs and interests.
Plan the journey—Map out the recipient’s path, making sure each email moves them closer to your goal. A well-structured sequence should guide your audience step by step toward the desired action.
Automate with purpose—Streamline your process with automation, delivering timely, personalized emails. Automation ensures consistency and can help maintain engagement over time.
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DON't
Don't send without a goal—Every email should have a clear purpose that aligns with the campaign’s objectives. Without a goal, your emails can feel aimless and unproductive.
Don't overwhelm your audience—Balance frequency and value to avoid burning out your subscribers. Too many emails can lead to unsubscribes and disengagement.
Don't ignore the data—Regularly check campaign performance to make data-driven tweaks. Don’t set it and forget it—adjust based on what’s working and what’s not.
THE Creative Essentials
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DO
Craft compelling subject lines—Write subject lines that spark curiosity and drive opens. The subject line is your first (and sometimes only) chance to grab attention.
Craft engaging content—Create content that resonates with your audience and offers real value. Whether it’s informative, entertaining, or inspirational, make sure it’s something your audience wants to read.
Use clear and persuasive CTAs—Guide recipients to take the desired action with strong calls to action. Make it easy for them to know what to do next.
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DON'T
Don't send the same info to everyone—Tailor content based on preferences and behavior to increase engagement. Personalization shows you understand and care about your audience’s needs.
Don't dwell—Improve readability with clear and focused content. Less is more—make every word count.
Don't forget the unsubscribe option—Make sure the unsubscribe option is easy to find and complies with regulations. Transparency builds trust and keeps your email list healthy.
THE SAMPLE
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Privacy First. Transparency Always.
At Biarritz, client work is strictly confidential, never used for self-promotion. The sample portfolio reveals the quality and impact of the email campaign you can expect.
An email campaign is a strategic series of 3 emails designed to nail a core marketing goal—whether it’s nurturing leads, promoting a product, or driving engagement.