PLAYBOOK: SHAPE UP YOUR STORIES IN SIXTY SECONDS
UpSELL PAGE
An upsell page is a powerful tool to boost your average order value by offering additional products or services that complement the customer’s initial purchase. It’s all about highlighting the benefits of upgrading, adding extras, or choosing a premium option, while enhancing the overall customer experience.
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THE GOAL
Boost your average order value, enhance the customer experience, and drive extra purchases by presenting additional value in a natural and beneficial way.
THE STRATEGY
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DO
Position the upsell as a natural progression—Make sure the upsell feels like a logical next step, not a forced add-on. It should seamlessly fit with the customer’s original purchase, enhancing rather than disrupting their buying journey.
Highlight added value—Clearly explain how the upsell enhances or complements the initial purchase, focusing on the benefits. Show how the upsell solves additional problems or offers greater convenience.
Timing is everything—Present the upsell when the customer is already in buying mode—like at checkout or right after a purchase. Catching the customer at the right moment can significantly increase the likelihood of conversion.
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DON't
Don't overwhelm the client—Keep the up-sell options limited to avoid overwhelming the client with too many choices. A confused customer is less likely to make a decision.
Don't push it—Present the up-sell as a suggestion, not a requirement, to maintain a positive customer experience. The up-sell should feel like a helpful recommendation, not an aggressive sales tactic.
THE Creative Essentials
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DO
Use persuasive copy—Write headlines and descriptions that make the upsell hard to resist. Focus on the additional value the upsell provides and why it’s worth the extra investment.
Incorporate a strong CTA—Ensure the call-to-action is clear, direct, and prominently placed. A well-placed CTA can guide the customer to make a quick decision.
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DON'T
Don't forget visuals—Use images or videos to showcase the upsell, making it more appealing and tangible. Visuals help customers visualize the benefits and make the upsell more enticing.
Don't ignore testimonials or reviews—Use social proof to show how others have benefited from the upsell. Testimonials and reviews build trust and can persuade hesitant customers to take the leap.
Boost your average order value, enhance the customer experience, and drive extra purchases by presenting additional value in a natural and beneficial way.