PLAYBOOK: SHAPE UP IN SIXTY SECONDS
EVENT PAGE
An event page is your hub for promoting an upcoming event—whether it’s a conference, webinar, product launch, or networking event. It’s designed to capture interest, provide essential details, and drive registrations.
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THE GOAL
Maximize attendance, engage your audience, and make your event a success with a well-crafted event page that informs and excites. The goal is to create an easy-to-navigate page that effectively communicates what the event is about and why it’s worth attending.
THE STRATEGY
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DO
Clearly state the purpose—Explain what the event is, who it’s for, and why it matters. Visitors should immediately understand the value of attending.
Highlight key details—Include essential information such as the date, time, location, and how to register. Make sure all details are easy to find and digest.
Use compelling visuals—Incorporate eye-catching images, videos, or graphics that convey the event’s theme and tone. Visuals help make the page more engaging and can capture the essence of the event
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DON't
Don't overwhelm with information—Stick to the most important details and keep the content focused. Too much information can overwhelm visitors and dilute the key message.
Don't neglect mobile optimization—Ensure the page is mobile-friendly, as many visitors will access it on their phones. A seamless mobile experience is crucial for capturing registrations on the go.
THE Creative Essentials
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DO
Craft an engaging headline—Your headline should grab attention and give a clear sense of what the event is about. It’s your first chance to draw visitors in, so make it count.
Include a strong CTA—Encourage visitors to register, sign up, or learn more with a prominent, persuasive CTA. The CTA should be impossible to miss and clearly guide the visitor on the next steps.
Showcase speakers and highlights—If applicable, feature keynote speakers, special guests, or event highlights to build excitement. Spotlighting key figures can boost credibility and interest.
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DON'T
Don't forget to create a sense of urgency—Incorporate countdowns, limited-time offers, or early-bird pricing to encourage prompt registrations. A sense of urgency can drive immediate action.
Don't underestimate the power of testimonials—If applicable, include testimonials or quotes from past attendees to build trust and excitement. Social proof can be a powerful motivator for potential registrants.
Engage your audience and boost attendance with a custom event page that informs, excites, and converts.