• We create customer clarity.

    Data-driven companies crush their numbers—until the data stops moving the needle. That’s when our work begins. Marketing research powerhouse Desirée Kolman and brand communication authority Jeroen Meulman join forces to help brands overcome marketing challenges with communication rooted in ONE truth: what your customers actually think, like, want, and need.

  • You’re drowning in data, but what is it not telling you?

    You might be tracking performance, hitting metrics, and feeling good about the numbers. But deep down, something isn’t clicking. You feel it across the business:

    ⚠️ Sales cycles dragging on longer than they should

    ⚠️ The same objections, over and over again

    ⚠️ Leads that look good on paper—but never convert

    ⚠️ Credibility gaps, budget mismatches, and trust issues

    ⚠️ Messaging that gets a maybe when you need a hell yes

    This is what happens when your marketing is driven by data without customer insights. The numbers tell you what’s happening and how it impacts your business—but only your customers can tell you why.

    Customer Clarity is how you shift the game.

DesirÉe KOLMAN, STRATEGIC RESEARCH ADVISOR:


”Successful companies are quietly abandoning GENERIC playbooks. With Customer Clarity, I help brands do the real work—understanding their customers and uncovering THEIR LIKES, NEEDS AND WANTS.”

YOUR CUSTOMER CLARITY CREW

  • DESIRÉE

    is a seasoned strategic marketing researcher who hands out truth bombs and reality checks to anyone tired of marketing BS. She uncovers what truly sets you apart by:

    🔎 Digging deep into your customer data.
    🔎 Conducting direct customer interviews.
    🔎 Exposing blind spots in your marketing analysis.
    🔎 Delivering data-driven insights on what your clients like, want and need.

  • JEROEN

    is an internationally renowned brand correspondent who translates those customers' insights into ROI-boosting brand communication by:

    🔥 Defining or sharpening your unique voice.
    🔥 Crafting your brand communication.
    🔥 Positioning you as an authority on what matters most to your clients
    🔥 Building visibility where it counts with owned and shared media.

JEROEN MEULMAN, BRAND CORRESPONDENT:


”When you amplify what you know matters to your audience, they show up. They buy. They stick around. It's how you stop burning your budget by paying for attention, and start playing for a paying crowd.”

  • What your data doesn't show you.

    Stop us if you’ve heard this one before:


    ➡️ You’ve created a product or service that—on paper—leaves your competitors scrambling to catch up.

    ➡️ You’re an expert in every feature.

    ➡️ You understand every technical nuance.

    ➡️ You see all the complex benefits.


    And then… you try to explain it all.

    Meanwhile, your competitor with the ‘inferior’ solution simply states:

    ‘We believe in X. So, here’s how we solve the Y problem in Z way, and here are three cases that prove our value.’

    And they win.

    Not because they’re better, but because they’re clearer.

  • From complex-as-hell to easy to sell.

    Your best customers don’t buy specs. They buy meaning. When you stop tracking just behaviors and start understanding the motivations behind them, everything changes.

    ✅ Sales stop chasing dead-end leads and begin closing with confidence.

    ✅ Marketing moves beyond guesswork and speaks directly to what drives action.

    ✅ Your positioning sharpens—attracting the right crowds and moving the right people.

The mysterious case of data that didn’t deliver.

A sample? We hear you.

  • A B2B SaaS company specializing in AI-powered financial forecasting, had everything going for them—on paper. Their product was objectively superior to the competition: more accurate predictions, more automation, more flexibility.

    Yet, sales conversations dragged on for months. Deals kept stalling. Ad the worst part? They were losing to competitors with weaker technology.

    Their CEO summed it up perfectly:

    “We’d hop on calls expecting our product to sell itself, but prospects kept saying, ‘We’re not sure we need this,’ or, ‘We’re satisfied with a competitor that seems simpler.’ That was a gut punch. We had a better product. We just weren’t able to move the right people.”

    The sales team was data-obsessed. They tracked every lead source, every funnel drop-off, every demo request. But the numbers weren’t telling them why customers hesitated.

    So they brought in Customer Clarity.

  • We started by digging into their existing data and conducting direct customer interviews. The insights were crystal clear:

    💡 Customers weren’t rejecting the product—they just didn’t understand it. The messaging focused too much on the tech and not enough on the tangible business impact.

    💡 Decision-makers weren’t buying AI. They were buying less risk, better financial control, and fewer end-of-quarter surprises.

    💡 Competitors were winning on clarity, not capability. They simplified their message to a single value prop: “We prevent cash flow surprises.”

    With these insights, we reshaped their brand communication:

    ✔️ Repositioned the product from “AI-driven forecasting” to “Predictable cash flow—without the spreadsheets.”

    ✔️ Rewrote all marketing and sales messaging to focus on outcomes instead of features.

    ✔️ Simplified the sales pitch to a three-step narrative: Unpredictable finances → Costly mistakes → We prevent both.

  • ✅ Sales cycle dropped from 90 days to 45 days.

    ✅ Conversion rates doubled within three months of launching the new messaging.

    ✅ Marketing stopped attracting the wrong leads and started speaking directly to decision-makers.

    ✅ They started winning deals against competitors they previously lost to—all without changing the product.

  • Your product deserves to win. We help you ensure it does.

    If your marketing feels like it’s hitting a wall despite having a great product, we help you find and fix the blind spots standing between you and sales growth. Customer Clarity takes your existing data, gives your customers a voice, uncovers the real insights, and helps you craft messaging that attracts and wins over the right crowd.

    Your crowd.

WHAT IF?
WHY NOT?
LET’s GO!

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