Founder Jeroen Meulman breaks down what Biarritz AGENCY is all about
HEY EVERYBODY,
Truth is, you can probably find a half-decent brand communication agency in any city. But none like Biarritz.
Grocely underqualified, I joined the wild wild west of the corporate world when becoming a copywriter was what you did after getting kicked out of school and lacking the necessary skills for jail or rehab.
For the past twenty years, I've roamed the marketing underbelly of every industry you can think of between Amsterdam and Lisbon.
I've worked with small agencies and small local brands and hustled with large agencies and big global brands. I worked hard, played hard, learned from the best. I’ve met some brilliantly insane people and ended up in wild places where crazy creative things happened.
For the past two years, industry experts nominated me as one of the 100 most influential people in the business. I declined. Twice.
Biarritz was not founded to be ranked by peers and collect awards. This is not some corporate gig but a well-connected one-man operation destined to help clients steer clear of everything that’s wrong with the industry today.
‘The excessive SMOKE AND MIRROR MARKETING Bullshit. the MIND-NUMBING SECRECY AND Bureaucracy. THE EVER-SKYROCKETING AGENCY rates. IF YOU CALL THAT PROGRESS, THEN BIARRITZ IS THE CLIFF PROGRESS BASHES AGAINST. AND I WILL NOT BE THE ONE WHO BREAKS.’EAKS.’
By running a sensible, fair-priced, and easily likeable brand communication agency, Biarritz will always remain accessible to organizations along the Atlantic coastline ready to hit the hearts and minds of specific audiences. Make 'em laugh. Make 'em cry. Make 'em think something, believe something, feel something, do something.
Because a brand that isn't human, that doesn't move people, really isn't worth shit.
Jeroen Meulman
Founder and brand correspondent at Biarritz Agency
