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Hard Stops—How AI Ignores Your Weak Content
Let’s make one thing clear: AI search isn’t a tweak to the old content playbook—it’s a whole new sport. And the referee just got a lot smarter.
If your strategy still reeks of desperation (we see you, keyword-stuffed PDFs dressed up as whitepapers), it’s time to call a hard stop.
Here are 6 things
✔️ to kill off right now
✔️ What to do instead
✔️ Why you won’t like it (but definitely need it)
The truth might hurt.
So does invisibility.
