PLAYBOOK: SHAPE UP IN SIXTY SECONDS
BIOs
A bio is your chance to spotlight the faces behind your brand. Short, engaging team member bios help connect with your audience, personalize your brand, and showcase the talent driving your business.
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THE GOAL
Introduce your team, highlight their expertise, and give your audience a sense of who they’ll be working with. The goal is to humanize your brand, make your team approachable, and establish credibility through well-crafted bios.
THE STRATEGY
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DO
Start with the essentials—A great bio includes the person’s name, job title, and key responsibilities. It should immediately communicate who they are and what they bring to the table.
Highlight expertise—Showcase the team member’s relevant skills, experience, and achievements. This reinforces credibility and allows potential clients to trust in your team’s capabilities.
Inject personality—Bios shouldn’t be dry. Add a touch of personal flair—whether it’s a passion project, hobby, or fun fact. This gives readers a more well-rounded picture of the person behind the role.
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DON't
Don’t be too formal—Your bio should reflect your company culture. Keep the tone conversational and approachable to connect with readers on a personal level.
Don’t overdo the details—Keep it concise. Focus on what’s most relevant to the audience and avoid overwhelming them with excessive information.
Don’t forget the human touch—It’s not just about the resume. Let the bio reflect the person’s story—why they love what they do, what excites them about their role, and how they contribute to your company’s mission.
THE Creative Essentials
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DO
Tell a story—Every bio should tell a mini-story of the team member’s professional journey. Highlight where they came from, what they’re passionate about, and how they contribute to the company’s success.
Use a conversational tone—Keep the language relaxed and relatable. A conversational bio is more engaging and helps make your team feel more approachable.
Include a photo—Add a friendly, professional headshot to make the bio visually appealing and personal. It puts a face to the name and creates a stronger connection.
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DON'T
Don’t ignore the fun side—A touch of humor or a fun fact can make your bios memorable. Encourage team members to share something unique that gives readers a glimpse into their personality.
Don’t go too long—A bio should be quick to read. Stick to a few key points that highlight who the person is, what they do, and why they matter to your brand.
Don’t forget to update—Bios should evolve with your team. Make sure they’re regularly updated to reflect any changes in roles, responsibilities, or significant achievements.
Introduce your team, highlight their expertise, and give your audience a sense of who they’ll be working with.